Analysis of Potential Passengers Connected to Public Transportation to the Campus of Universitas Narotama

Abstract

Transportation is a basic need of society that plays an important role in supporting various activities, including student travel to campus. This study aims to analyze the potential for mode choice among students at Universitas Narotama and the factors that influence it. This research uses a quantitative method with primary data obtained through questionnaires and secondary data from official sources such as the Ministry of Education and Culture. Data analysis was carried out using descriptive methods and binary logistic regression to understand the relationship between socio demographic factors, accessibility, and other variables on students' transportation mode choices. The research sample consisted of 91 active students of Universitas Narotama. The results of this study are expected to contribute to the development of transportation science and solutions to transportation problems, such as congestion around the Universitas Narotama campus.